Category: Marketing

9 Best Marketing Automation Software

9 Best Marketing Automation Software

As everyone knows, marketing is important to your business. Without marketing, no one would know who you are or where to find you. But as customers evolve, so does the unpredictable marketing landscape. Marketing is always changing and how you reach your audience is as well. This means you will likely spend more time trying […]

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email marketing software

5 Best Email Marketing Software

Businesses are always trying to improve their email marketing efforts as it can be one of their most useful tools to generate leads. Email marketing remains to have a high ROI (return on investment) of $42 to every $1 spent. In order for you and your team to see the benefits of email marketing, first, […]

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What is a Sales Funnel?

What is a Sales Funnel?

I’m sure you are familiar with the term “sales funnel”. But, are you implementing this concept in your daily sales and marketing initiatives? I have seen so many companies just guessing at how to guide their customers down their funnel. This may work for a while, but at some point, it will fall short. In […]

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Trade show marketing

Trade Show Marketing: A Complete How-To Guide

Trade show marketing is one of the best ways to generate highly qualified leads, while improving your relationship with current clients. You can talk to thousands of prospective customers in just one day. Your sales team will have the chance to talk to prospects that have similar pain points, and demonstrate how your product can […]

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12 Best Marketing Interview Questions to Ask Marketers

15 Best Marketing Interview Questions to Ask Marketers

Building a strong marketing team isn’t easy, but it is crucial to grow your business and expand your reach. There are countless companies that are competing for top talent. And it is not just top talent you are looking for, you also need someone that fits your values, strategies, and has qualities you are in […]

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15 Best Marketing Podcasts

In order to continue to thrive in the business world, we all know that you need to continue learning. This means that the stack of books beside your bed grows taller. The number of articles you read each day goes up. Online training courses get longer. And your podcast list grows. As many of us […]

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9 Tips for Account Based Marketing in 2021

9 Tips for Account Based Marketing in 2024

Marketing is constantly evolving. Now more than ever we need to be able to adapt to and speed up our sales cycle. Taking a one-to-many marketing approach has its perks, but it also comes at the cost of being time-consuming and, ultimately, less effective than account based marketing.  Could account based marketing be the solution […]

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8 Best Digital Marketing Courses for you to Take Online

In today’s marketing landscape, it is important to stay up to date on all new emerging trends. One of the best ways to do this is by taking online digital marketing courses. This, unfortunately, is a full-time job in itself on top of the marketing work you do on a daily basis. Luckily there are […]

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Content Marketing for Sales: How it Can Benefit Your B2B Sales Team

Over 90% of B2B enterprise marketers use content marketing. The value of content marketing is easy to see. But, not every company utilizes their content marketing for their B2B sales team. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads […]

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5 Best Trade Show Giveaways to Increase Leads

5 Best Trade Show Giveaways to Increase Leads

Trade shows are an exciting and creative way to generate new leads for your B2B company. You have the ability to meet thousands of new prospects that would have never heard of your company otherwise. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […]

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8 Social Media Metrics You Should Be Tracking

8 Social Media Metrics You Should Be Tracking

Social media is an essential part of both B2B and B2C marketing. On average, people spend 145 minutes on social media a day. With people spending so much time on social media, it can be a great opportunity for your company to try and improve your relationship with followers, gain awareness, and hopefully drive a […]

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What is Demo Software

What is Demo Software?

The demo experience is boring and outdated. Marketers and salespeople alike have had the same issues for years. Demos are not personalized. Over the next few years, there are big changes coming in the world of demonstrations for software companies. B2B companies will be fighting even harder for a sale. Using a demo software to […]

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