Lead generation plays a critical role in ensuring long-term business growth. But, as buying behaviors become more complex and sales cycles lengthen, traditional manual methods can no longer keep pace. That’s exactly why you should automate your lead generation strategies. Automating your lead generation strategy allows your team to reach more prospects, personalize communications, and […]
Lead generation plays a critical role in ensuring long-term business growth. But, as buying behaviors become more complex and sales cycles lengthen, traditional manual methods can no longer keep pace. That’s exactly why you should automate your lead generation strategies. Automating your lead generation strategy allows your team to reach more prospects, personalize communications, and […]
Webinars are one of the best and most affordable ways to generate leads. You invite highly qualified and relevant people to attend, provide them with key information, and ultimately give them resources to improve their own company. But, a lot of companies don’t take full advantage of how to host a webinar to generate leads. […]
The idea of traditional advertising dying has been going around for many years. As social media marketing, SEM, and other forms of digital advertising continue to grow exponentially, marketers are worried about the success of traditional advertising channels. Many companies have already started to phase out their billboards, radio ads, and other forms of traditional […]
Marketing has changed. It’s no longer just about capturing names and email addresses. It’s about sparking interest before a buyer even thinks about talking to sales. That’s where demand generation comes in. Demand generation is the process of creating awareness and interest in your product or service. It’s about helping prospects recognize a need and […]
As marketing professionals, we always hear, “We need to generate more leads!”. But, are you creating enough demand to then generate leads? Demand generation and lead generation are two critical strategies that often get used interchangeably. However, while they are related, they serve distinct purposes in the marketing funnel. And, can have different impacts on […]
So, you want to learn about lead generation? Well, you’re in the right place! Lead generation is tricky for all skill and experience levels, but understanding the basics of lead generation can greatly help you improve your marketing and sales tactics. Successfully generating leads will help your company drive revenue and growth, and gain a […]
We are all looking for new ways to generate leads. But, are you properly utilizing your website to generate leads? And yes, I mean more than just contact forms to collect contact information. There are a number of ways to optimize your website for lead generation, far past typical contact forms on a landing page. […]
Generating leads means collecting personal and professional information, like email addresses, job titles, and company names. But with that data comes responsibility. If you’re not taking data security seriously, you’re not just putting your reputation at risk, you could also be facing major legal consequences. In this article, we’ll break down why data security in […]
It’s essential for B2B companies to be customer-centric in order to thrive. However, we see so many that value their product over their customers. This product-focused strategy may work short-term but can be catastrophic in the long run. Fortunately, adopting a customer-centric strategy is easy to implement and maintain. Before we jump into how to […]
Not all leads are created equal. And, not all lead generation strategies offer the same return on investment. Whether you’re spending time on inbound content, outbound sales, paid ads, or referral programs, knowing how to assess the ROI of your lead generation efforts is key to optimizing your strategies. In this article, we’ll break down […]
Bringing traffic to your website is important. But, if that traffic doesn’t turn into leads, what’s the point? This is where on-page SEO becomes more than just a checklist. It’s not just about getting seen in search engines. It’s about building pages that speak to the right people, earn their trust, and move them toward […]
Every marketer and salesperson is constantly trying to think of new and innovative ways to generate leads for their business. But, we all know that it’s not as easy as it sounds. When you have to take into consideration budget constraints, time constraints, other priorities, and more, on top of keeping your target audience at […]
