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We all know how difficult and strenuous it can be to guide customers through your sales funnel. It can feel never-ending to find qualified leads. Once you find these leads, a portion of them always drops out of the funnel along the way. Wouldn’t it be amazing to see what they were thinking? This is […]
Wow, 2022 was a whirlwind, and B2B marketing has changed a lot. There have been a lot of changes that we haven’t seen before – Facebook’s new algorithm changes, influencer marketing hitting $13.8 billion per year, and new tools popping up every day. How can you keep track of all these changes, and stay ahead […]
In the realm of marketing, it seems like there are always new marketing tools, tips, or tricks to help you grow your current marketing strategy and make it more effective. But how are you supposed to keep up to date with all of this changing technology and manage your current strategy? Thankfully for you, that’s […]
I’m sure that you know how important lead generation is for B2B companies. But, you also know how difficult it is to constantly be thinking about new lead generation strategies and tactics to drive more revenue. What makes it even worse is trying out a new tactic, and not seeing the results that you expected. […]
In this episode of What the Growth!? Nick talks about how you can use a calculator and or a quiz in order to entice more of your website visitors to become leads and prospects. This is a tactic that Visitor Queue has used from the very beginning to increase your leads and free trials. So, […]
A strong website copywriting strategy is one of the best ways to generate highly qualified leads. If done right, you have the potential to drive thousands of relevant website visitors to your website, who are all looking for the information you have provided. With website copywriting, it’s very easy to get stuck in a content […]
As everyone knows, marketing is important to your business. Without marketing, no one would know who you are or where to find you. But as customers evolve, so does the unpredictable marketing landscape. Marketing is always changing and how you reach your audience is as well. This means you will likely spend more time trying […]
Businesses are always trying to improve their email marketing efforts as it can be one of their most useful tools to generate leads. Email marketing remains to have a high ROI (return on investment) of $42 to every $1 spent. In order for you and your team to see the benefits of email marketing, first, […]
I’m sure you are familiar with the term “sales funnel”. But, are you implementing this concept in your daily sales and marketing initiatives? I have seen so many companies just guessing at how to guide their customers down their funnel. This may work for a while, but at some point, it will fall short. In […]
Trade show marketing is one of the best ways to generate highly qualified leads, while improving your relationship with current clients. You can talk to thousands of prospective customers in just one day. Your sales team will have the chance to talk to prospects that have similar pain points, and demonstrate how your product can […]
Building a strong marketing team isn’t easy, but it is crucial to grow your business and expand your reach. There are countless companies that are competing for top talent. And it is not just top talent you are looking for, you also need someone that fits your values, strategies, and has qualities you are in […]
In order to continue to thrive in the business world, we all know that you need to continue learning. This means that the stack of books beside your bed grows taller. The number of articles you read each day goes up. Online training courses get longer. And your podcast list grows. As many of us […]