Category: Marketing

Content Marketing for Sales: How it Can Benefit Your B2B Sales Team

Over 90% of B2B enterprise marketers use content marketing. The value of content marketing is easy to see. But, not every company utilizes their content marketing for their B2B sales team. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads […]

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5 Best Trade Show Giveaways to Increase Leads

5 Best Trade Show Giveaways to Increase Leads

Trade shows are an exciting and creative way to generate new leads for your B2B company. You have the ability to meet thousands of new prospects that would have never heard of your company otherwise. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […]

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8 Social Media Metrics You Should Be Tracking

8 Social Media Metrics You Should Be Tracking

Social media is an essential part of both B2B and B2C marketing. On average, people spend 145 minutes on social media a day. With people spending so much time on social media, it can be a great opportunity for your company to try and improve your relationship with followers, gain awareness, and hopefully drive a […]

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What is Demo Software

What is Demo Software?

The demo experience is boring and outdated. Marketers and salespeople alike have had the same issues for years. Demos are not personalized. Over the next few years, there are big changes coming in the world of demonstrations for software companies. B2B companies will be fighting even harder for a sale. Using a demo software to […]

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What the Growth

EP 14: What the Growth!? How to Generate Leads By Getting Your Company Featured in Relevant Articles

In this episode of What the Growth!? Nick goes over how you can generate leads by getting your company featured in relevant blog articles. In this episode, Nick talks about how you can increase the number of leads you’re receiving by getting your brand added to highly relevant, high-quality blog articles and other content. This […]

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best b2b website personalization software

11 Best B2B Website Personalization Software

Website personalization is starting to become the industry standard for B2B companies. This is because competition is cutthroat. If your company doesn’t stand out, you’re likely to fall behind. Luckily, there are website personalization software companies that can help you stand out from the competition. Before we jump into the best website personalization software, let’s […]

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How to Use Mailchimp Like a Pro

How to Use Mailchimp Like a Pro

Mailchimp is one of the most popular email software out there. It is visually appealing, affordable, and easy to set up. Mailchimp’s tools are used to help create and send the right message on the right channels. However, just like any software, there can be a learning curve associated. Lucky for you, we have put […]

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7 Ideas for Trade Show Games to Increase Leads

7 Ideas for Trade Show Games to Increase Leads

When you are planning the trade show games at your display, you want to ensure the games are engaging and interactive. At the same time, you also want it to be memorable and represent your business. Trade show games and displays that are done right can drive traffic and leads for your company. Even if […]

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16 Best Udemy Marketing Courses

16 Best Udemy Marketing Courses

Udemy is one of the largest professional online learning platforms out there. They have courses on everything from marketing and sales, to excel for beginners and everything in between. Plus, they also offer special discounts for first-time learners and affiliate businesses. With social media and digital marketing constantly changing, it’s important to keep you and […]

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16 Best Marketing and Sales Blogs

Marketing and sales are both careers that require you to continue to learn throughout your time in the profession. The field is constantly changing, and some may find it difficult to keep up with the newest trends, algorithms, regulations, and more. There are a ton of great online courses you can take, but they can […]

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Facebook & Instagram Ad Tips That Will Drive Conversions

Facebook & Instagram Ad Tips That Will Drive Conversions

Facebook and Instagram are the two most popular social media platforms with 169 and 121 million users, respectively. Facebook is not just the largest social media platform in the world, but it’s also the most developed for both organic and paid marketing. But, since Instagram is connected to Facebook, it’s easy to manage both sites […]

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Act-on vs. Hubspot

Act-On vs Hubspot: Which one is right for your business?

I can guarantee that you’ve heard of Hubspot before. Hubspot is one of the most popular sales and marketing SaaS out there. But, there are tons of other tools out there that offer similar services. A close competitor of Hubspot is Act-On. Both of these tools offer dozens of services. From email marketing and sales […]

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