87% of marketers say that email marketing is critical to business success. With that said, it’s easy to see why email newsletters are a great tool to get in front of your audience. Whether you’re aiming to build relationships, boost sales, or provide valuable insights, an effective email newsletter can help you reach your goals. […]
In the coming years, brands face a whole new terrain of behaviour from consumers that will shape marketing strategies that no one thought of before. No year will feel this change as much as the year we are currently in, 2025. As teams start to look at what happened last year and try to navigate […]
So you’ve started a blog, now what? Well, if done right, blogs can easily generate leads for your company. In fact, companies that regularly post blog articles generate 67% more leads than companies that don’t. Knowing this, it can be hard to resist the idea of blogging. However, if it’s not done right, you can […]
It seems that every day a new B2B lead generation tool emerges as another falls off the map. But, there are a few lead generation tools that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot. The great news is […]
Trade shows are an exciting and creative way to generate new leads for your B2B company. You have the ability to meet thousands of new prospects that would have never heard of your company otherwise. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […]
Artificial intelligence, or AI, is changing how businesses generate leads, making processes smarter, faster, and more efficient. From analyzing vast amounts of data to creating emails, there are a ton of different ways that your company can use AI for lead generation to speed up time consuming processes and generate more leads. In this article, […]
Properly managing your leads can help you convert more leads into paying customers. But, we all know that it’s not as easy as it sounds to generate qualified leads, and guide them through your sales funnel to the point of conversion. By using one of the best lead management systems mentioned on this list, your […]
Lead nurturing is one of the most important aspects of the sales process. Yet, time and time again it is overlooked or underutilized by many sales and marketing professionals. According to Forrester Research, companies that properly implement a lead nurturing strategy can generate 50% more sales leads at a 33% lower cost per lead. Knowing […]
AI has taken the marketing industry by storm. As we learn to embrace AI, the topic of AI powered marketing tools to improve your marketing efforts. With the help of AI powered marketing tools, companies like yours can optimize marketing campaigns, sales initiatives, and boost lead generation. With all of the marketing tools on the […]
The newest microblogging site, Bluesky, has taken the internet by storm. This has left B2B companies wondering whether or not they should start posting on this new platform or not. At the same time, Meta’s Threads and the X (formerly Twitter) continue to compete for attention, each offering unique opportunities for businesses to engage with […]
Upstream vs downstream marketing is often a conversation among marketing and sales teams. But which is better for your business? The two terms refer to different, but equally important marketing tactics. But, so many companies are focused more on downstream marketing. However, the most successful businesses will start their marketing efts with upstream marketing, and […]
100% of marketers need to stay up to date on marketing best practices. Trends shift, technologies advance, and consumer behaviors change so quickly that it’s crucial to stay informed. Our list of the top 101 marketing stats you need to know provides a comprehensive look at the data shaping our industry. Before we jump right […]
