It is not hard to see why video marketing is becoming so popular. As we consume more video content on social media, video streaming sites, and streaming services. We are getting more familiar with the idea of getting the information we need through videos instead of text. To start, they are easier to digest than […]
To truly optimize your marketing efforts and get the most bang for your buck, you need to understand your average cost per lead (CPL) across different channels. This data helps pinpoint where to invest more heavily and where to adjust strategies. Whether you’re just starting out or scaling an established B2B marketing campaign, tracking and […]
Creating the perfect email onboarding sequence is an essential step in your marketing strategy. Companies that properly onboard their new clients will be more likely to retain long-term clients. If you want to learn how to create or even improve your email onboarding sequence, you’re in the right place! Keep reading to learn how to […]
Companies often choose to partner with marketing agencies because of their specialized expertise, access to advanced software, and ability to drive ROI. As an agency yourself, in order to deliver value to your clients, your agency must leverage the right marketing software. In this article, we are going to go through 15 of the top […]
Sales vs. marketing always and will always be a topic discussed by business owners and entrepreneurs alike. And, it can be a touchy subject for some companies to discuss. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking […]
Everyone and their dog has a blog (and I really mean their dog, dogs now have social media accounts, blogs, and more), but is it helping achieve their goals? There are few blogs on the internet that are there for sheer goodwill. Most people and businesses have blog content in order to post industry or […]
As marketing professionals, we always hear, “We need to generate more leads!”. But, are you creating enough demand to then generate leads? Demand generation and lead generation are two critical strategies that often get used interchangeably. However, while they are related, they serve distinct purposes in the marketing funnel. And, can have different impacts on […]
A happy customer is a loyal customer. And, a loyal customer is one that will keep purchasing. For B2B companies, especially ones that focus on monthly recurring revenue, retaining your customers is crucial. But, we all know that it’s not as easy as it sounds to not only convert leads, but to keep them coming […]
Inbound vs outbound marketing boils down to two different types of people. Those who will go seek out your product and those who you need to seek out. This is not an article to discuss the ethics of either approach of marketing, rather simply to discuss the differences. These two marketing methods are very different, […]
Gated content is one of the most popular ways to generate qualified leads. However, gated content can get a bad rep. It takes a lot of time to create the perfect piece of content. And it takes even more time to see a return on your investment. But, if done right, your gated content can […]
I’m sure you are familiar with the term “sales funnel”. But, are you implementing this concept in your daily sales and marketing initiatives? I have seen so many companies just guessing at how to guide their customers down their funnel. This may work for a while, but at some point, it will fall short. In […]
Over 60% of marketers report generating high quality leads is their biggest challenge. Because of this, marketers are always looking for new ways to generate leads and fill their pipeline. However, we all know that lead generation is not foolproof, with many challenges that come along with various lead generation strategies. In this article, we […]
