Category: Marketing

How to Choose Your Next Blog Topic in 2021

How to Choose Your Next Blog Topic in 2024

Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals […]

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Should Your B2B Company Use Threads? A How-To Guide

Should Your B2B Company Use Threads? A How-To Guide

I’m sure by now you’ve heard of the new social media platform taking the industry by storm. Threads was introduced on July 5th by Meta, Facebook’s parent company. Threads is described as a text-based conversation app, that rivals Twitter. With the launch of Threads, B2B companies across the world are wondering if they should be […]

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AI Generated Blog Content: The Pros and Cons (animated)

AI-Generated Blog Content: The Pros and Cons

Imagine sitting back, sipping your cup of coffee, and watching your blog content generate in seconds. Sounds too good to be true, doesn’t it? Well, with the recent advancements in artificial intelligence, this has turned into a reality. Although AI-generated blog content can seem like a great way to mass produce content, is the content […]

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12 Reasons Your Leads Are Not Converting

12 Reasons Why Your Leads Are Not Converting

A strong lead generation strategy will help your company increase revenue, and ultimately grow. However, we all know that lead generation is not as easy as it sounds. Even veteran marketers can struggle to perfect their lead generation strategy. A lot of the time, marketers struggle to understand why their leads are not converting. While […]

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What is Demo Software?

How to Track Website Traffic in 2024 The Comprehensive Guide

Tracking your website traffic will be an essential part of marketing in 2024. If your company is not already doing so, it’s time to start tracking your website traffic so you don’t fall behind your competition. Even if you’re already tracking your website visitors, there may be more information you can find out. Fortunately, we’ve […]

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Keywords

5 Ways Keywords Can Improve Your Marketing Strategies

As a marketer, I’m sure you’ve heard 100 times before that keywords are important. With over 40% of website traffic starting with a search query, it’s essential that your company ranks for those queries. Whether it be organically or paid. And with over 3.8 billion Google searches a day, that 40% can make a huge […]

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LinkedIn Ads Tips

7 Best LinkedIn Ad Tips That Will Drive Conversions

LinkedIn is the perfect social media platform for anyone looking to build their professional portfolio while connecting with people who are looking to do the same. Since LinkedIn’s users are made up of entrepreneurs, CEOs, marketing and sales reps, and other business professionals, it’s a great place to advertise to a highly qualified demographic. Advertising […]

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Marketing Tactics for Software Companies

15 Marketing Tactics for Software Companies in 2024

So, you have developed a cutting-edge software solution that solves a common problem that companies face. But, the problem is, how do you make sure your target audience knows about your software? In such a competitive market, it’s essential to stand out from the crowd and effectively spread the word about your software. Because of […]

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How to Get More Leads in 2023

How to Get More Leads in 2024

Looking to get more leads? You’re in the right place! Generating high-quality B2B leads is crucial for sustainable growth and business success. With advancements in technology and evolving customer expectations, lead generation efforts need to constantly change along the way. In 2024, B2B companies must adopt innovative lead generation strategies in order to stay ahead […]

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How to Successfully Rebrand Your Company

How to Successfully Rebrand Your Company

Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate. But, a successful rebrand can improve your image by attracting new customers, keeping current customers interested, and setting you […]

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How to Create a Customer-Centric Marketing Strategy

How to Create a Customer-Centric Marketing Strategy

It’s essential for B2B companies to be customer-centric in order to thrive. However, we see so many that value their product over their customers. This product-focused strategy may work short-term but can be catastrophic in the long run. Fortunately, adopting a customer-centric strategy is easy to implement and maintain. Before we jump into how to […]

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Is Traditional Advertising Dying?

Is Traditional Advertising Dying?

The idea of traditional advertising dying has been going around for many years. As social media marketing, SEM, and other forms of digital advertising continue to grow exponentially, marketers are worried about the success of traditional advertising channels. Many companies have already started to phase out their billboards, radio ads, and other forms of traditional […]

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