Convert Website Traffic to Sales Leads: A How-To Guide

8 months ago 4 minute read
Convert Website Traffic to Sales Leads: A How-To Guide

Your website is often the first point of contact with potential leads. Because of this, it’s essential to not only attract traffic, but also convert website traffic into sales leads. If you are able to successfully do this, you can drive an impressive ROI. In this article, we talk about how you can increase your website traffic, and then, more importantly, how to turn these visitors into sales leads.

Increasing Your Website Traffic

Before you can even think about converting your website traffic, you need to make sure that you have enough quality visitors. By implementing the following marketing strategies, you can increase your traffic. As a result, you are more likely to get conversions on your website.

Content Marketing

Creating high-quality, valuable, and unique content that addresses the needs and interests of your target audience is a great way to increase traffic for a low cost. Creating blog articles, press releases, videos, and other forms of content are all relatively easy and inexpensive ways to increase your traffic. In fact, having a blog on your website can increase your traffic by 55% and generate 97% more inbound links.

AI-Generated Content


Optimize your website for search engines by using relevant keywords, meta descriptions, and high-quality backlinks. This will improve your website’s ranking on the search engine results page. In turn, this can greatly increase your website’s visibility. On average, it takes 3 months before you start seeing results from SEO initiatives, so although you won’t see immediate results, it’s best for the long run.

Email Marketing

Build an email list and regularly send out newsletters or promotional emails with links to your website. Email marketing can be a great tool for driving repeat traffic, and helping drive leads down your funnel. If you are looking to build an email list or two, take a look at 20 B2B Email List Providers to Use in 2023.

Email Marketing Strategy: Tips, Examples and How-To's

Paid Advertising

Try to invest in pay-per-click, or PPC, advertising campaigns on platforms like Google Ads. This allows you to target specific keywords and demographics to drive traffic. Depending on your industry and how competitive other companies are in the space, it can get pretty pricey to rank in the first spot. Ensure you know what you are doing before you spend a ton of money on PPC advertising.

Social Media Marketing

The last way we are going to talk about increasing website traffic is by using social media.  Leveraging social media, specifically LinkedIn, to share your content and engage with your audience is a great way to drive traffic. This can also help your company seem more personable and build relationships with your audience. Now that you know how to increase your website traffic, let’s go over how to convert these visitors into sales leads.

Converting Website Visitors into Sales Leads

Now for the fun part, let’s go through how you can convert website traffic to sales leads.

1. Capture Contact information

Try implementing points on your website, like gated content and forms, that collect contact information. This is one of the easiest ways to collect contact information for visitors who are interested in what you have to offer. You can then take advantage of your CRM to properly follow up with them based on your content offer.

Hubspot AI eBook

2. Create Compelling Calls to Action

Using clear and enticing calls to action, or CTAs, that guide visitors toward taking action. Use action-oriented language like “Click Here” or “Get Started” so your visitor knows exactly what to do. It’s also useful to incorporate strong visuals and intuitive flow throughout your website to guide users to the point of converting.

3. Personalization

Try to tailor your content to each visitor’s preferences and behavior. You can do this by using a website personalization software, like Visitor Queue, to build custom views of your website based on their firmographic information. As an example, if someone from an SMB visits your website, they can see different content than an enterprise-sized visitor. Since a visitor from an SMB has different needs than an enterprise visitor, you can show each of them a relevant case study, use case, or other information that they’ll resonate with.

We enable B2B companies to identify the anonymous businesses that visit their website and personalize their experience. Your sales team can now follow up with the visitors that don’t convert, while marketing can personalize your website based on firmographic information to drive up conversion rate. Start your 14-day free trial today!

4. A/B Testing

You never know what is going to work the best until you test it. Continuously A/B testing different elements of your website, like your headlines, images, CTAs, or forms, may be able to help you increase your conversion rates. Try to run your A for a similar period of time and under the same circumstances as you run your B.

5. Social Proof

Try to display customer reviews, testimonials, and trust badges like G2 badges, to instill confidence in your visitors. People are more likely to become leads when they see others have had a positive experience with your company. If you’re looking to generate more testimonials, written or video, check out otrillo. otrillo is a case study and testimonial software that can collect and format case studies, so you don’t have to go through all of the trouble. 

otrillo Video Editing

6. Implementing Chatbots

Chatbots or live chat features can engage with visitors in real-time. These tools can answer questions, offer assistance, and guide visitors toward becoming a lead. By offering this kind of immediate customer support can prove that your company will be easy to work with in the future. And, you can instantly send resources and links to your chatters to ensure they find what they are looking for. 

7. Exit-Intent Popups

Exit intent pop-ups can capture the attention of website visitors just before they leave your site. You can offer a last minute incentive, like a discount code or exclusive content, to entice them to stay or input their email address. You can track how many visitors engage with this popup, and put them into an email drip campaign that will improve the chances of them sticking around for the long run.

8. Interactive Content

Interactive content like quizzes, surveys, and assessments are a great way to entice your website visitors. Here at Visitoe Queue, we use a calculator that can show visitors how many leads they could generate by inputting how many visitors they typically get. Before sending the results of the quiz, ask for contact information. This makes it a great way to generate contact information that you can then send to your CRM to follow up with.

9. Identify Your Website Visitors

You’ve done all of this work to generate website traffic, but you still have no clue who is actually on your website. Until now. With the help of Visitor Queue, discover the companies who visit your website, how they got there, the pages they viewed, and the time spent on each page. This can help you gauge if your marketing efforts are attracting the right kind of companies to your website. We can also provide you with employee contact information to help make lead generation a breeze. Reach out to ensure they found everything they were looking for and if they need any further guidance. Start your 14-day free trial of Visitor Queue today and stop losing leads.

Visitor Queue Dashboard

10. Using Your CRM

Once you have captured leads, don’t let them go cold. Develop various email drip campaigns that nurture and educate your leads. This can help you move them down your sales funnel, to the point of conversion. It can be helpful to set up drip campaigns across multiple weeks, that have everything from where to get answers to questions they may have, additional learning resources, videos, and more. If you properly use your CRM, it can greatly increase your customer satisfaction and conversion rates.

What’s Next?

Converting website traffic into sales leads doesn’t happen overnight. The process of converting your website traffic into sales leads is ongoing, and requires a well-thought-out strategy and continuous optimization. By implementing the strategies outlined above, you can not only increase traffic, but convert these new visitors. If you have any questions about using Visitor Queue to generate leads, do not hesitate to reach out.

While you're here!

98% of your website visitors leave without converting. Visitor Queue allows you to identify who they were, and personalize their website experience based on their needs. Your sales team can now connect with them to close the deal, while marketing can provide a personalized version of your website based on visitor firmographics to increase conversion rate. All of this starting at $39 USD per month. Start your 14-day free trial now!

Written by

Taylor Hamilton

I am the Marketing Coordinator at Visitor Queue, overseeing the implementation of both traditional and digital marketing efforts. I love spending my spare time outside with my dog Peach! I am a firm believer that there are no secrets to success, only preparation, hard work, and learning from failure.