As a B2B sales professional, you’re constantly looking for ways to find the right decision maker to reach out to. Contacting the right person at the right time can help you generate an impressive number of conversions. However, we all know that it’s not that easy to find the right decision maker at the company […]
Companies that take advantage of omnichannel marketing are one step ahead of the competition. In a world saturated with competition, it’s essential to take every opportunity to stand out from the crowd. Otherwise, your company will fall behind the competition and it may be hard to recover. Lucky for you, omnichannel marketing can be pretty […]
Understanding your website traffic is essential. With the change from Universal Analytics to Google Analytics 4, we need to understand how to utilize GA4 to get the most out of our marketing tactics. But, for those marketers who have been using UA for years and years, it can be tricky to learn how to get […]
Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals […]
I’m sure by now you’ve heard of the new social media platform taking the industry by storm. Threads was introduced on July 5th by Meta, Facebook’s parent company. Threads is described as a text-based conversation app, that rivals Twitter. With the launch of Threads, B2B companies across the world are wondering if they should be […]
Imagine sitting back, sipping your cup of coffee, and watching your blog content generate in seconds. Sounds too good to be true, doesn’t it? Well, with the recent advancements in artificial intelligence, this has turned into a reality. Although AI-generated blog content can seem like a great way to mass produce content, is the content […]
A strong lead generation strategy will help your company increase revenue, and ultimately grow. However, we all know that lead generation is not as easy as it sounds. Even veteran marketers can struggle to perfect their lead generation strategy. A lot of the time, marketers struggle to understand why their leads are not converting. While […]
Tracking your website traffic will be an essential part of marketing in 2024. If your company is not already doing so, it’s time to start tracking your website traffic so you don’t fall behind your competition. Even if you’re already tracking your website visitors, there may be more information you can find out. Fortunately, we’ve […]
As a marketer, I’m sure you’ve heard 100 times before that keywords are important. With over 40% of website traffic starting with a search query, it’s essential that your company ranks for those queries. Whether it be organically or paid. And with over 3.8 billion Google searches a day, that 40% can make a huge […]
LinkedIn is the perfect social media platform for anyone looking to build their professional portfolio while connecting with people who are looking to do the same. Since LinkedIn’s users are made up of entrepreneurs, CEOs, marketing and sales reps, and other business professionals, it’s a great place to advertise to a highly qualified demographic. Advertising […]
So, you have developed a cutting-edge software solution that solves a common problem that companies face. But, the problem is, how do you make sure your target audience knows about your software? In such a competitive market, it’s essential to stand out from the crowd and effectively spread the word about your software. Because of […]
Looking to get more leads? You’re in the right place! Generating high-quality B2B leads is crucial for sustainable growth and business success. With advancements in technology and evolving customer expectations, lead generation efforts need to constantly change along the way. In 2024, B2B companies must adopt innovative lead generation strategies in order to stay ahead […]
