How to Perform a Reverse Address IP Lookup

5 minute read

Businesses are constantly looking for new and innovative ways to generate leads and find new customers. One way that most overlook is using a reverse address IP lookup. A lot of the time this is because marketing professionals don’t know how easy it is to do. In this article, we’ll discuss what a reverse address IP lookup is, how it works, and how it can be used to generate leads for your B2B company. First, let’s go over some IP basics.

What is an IP Address?

Internet protocol address, or more commonly referred to as an IP address, is essentially a string of numbers that are attached to your network. Your IP address is linked to everything that you do online and makes it possible to use the internet. If you are unfamiliar with the basics of an IP address, check out this article here. We are going to get into a lot of detail in this article. So, I would suggest taking a look at that article and then coming back here! Now that you have an understanding of what an IP address even is, let’s go through what a reverse address IP lookup is.

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What is a Reverse Address IP Lookup?

A reverse address IP lookup is a process that allows you to find the domain name associated with a specific IP address. This is the opposite of a regular IP lookup. Which allows you to find the IP address of a specific domain name. By using a reverse address IP lookup, you can gain valuable information about the organization that owns the IP address. Such as its name, location, and contact information. As you can see, this can provide B2B companies with a lot of valuable information. And, help you generate a ton of qualified leads.

How Does a Reverse Address IP Lookup Work?

The process of performing a reverse address IP lookup is relatively simple. First, you need to find the IP address that you want to look up. You can do this by examining the logs of your website or email server. Or, by using an online tool to determine the IP address of a specific visitor. Once you have the IP address, you can use a reverse address IP lookup tool to find the domain name associated with that IP address. This will give you valuable information about the organization that owns the IP address. Which you can then use to generate leads.

Using a Reverse Address IP Lookup for Lead Generation

Now that you know what a reverse address IP lookup is and how it works, let’s explore how it can be used to generate leads for a B2B company. Here are some of the ways that you can use reverse address IP lookup for your lead generation efforts.

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Identifying Potential Customers

By using a reverse address IP lookup, you can identify the organizations that are visiting your website. This information can be used to build a list of potential customers who have shown an interest in your products or services. You can then use this list to reach out to these organizations and pitch your offerings. Since they are visiting your website, you know that they are interested in what you have to offer. As a result, these are often warm leads.

Conducting Market Research

You can also use a reverse address IP lookup for market research. By examining the companies that are visiting your website, you can gain valuable insights into your target market. You can use this information to refine your marketing strategy and better target your ideal customers. As an example, if you see that a lot of companies in the healthcare sector are visiting your website, you could add more resources to your website that are specific to this industry. This could include case studies or use cases.

Personalizing Your Outreach

Once you have identified the organizations that are visiting your website, you can use the information you gain from a reverse address IP lookup to personalize your outreach. For example, you can reference the organization’s location or industry in your outreach. This can help to build a connection and increase the likelihood of a response. In fact, research shows that a personalized subject line can increase open rates by 30.5%, compared to those that are not personalized.

Qualifying Leads

A reverse address IP lookup can also be used to qualify your leads. By reviewing the companies that visit your website, you can identify those that are most likely to be interested in your products or services. You can use this information to prioritize outreach. And, focus on the organizations that are most likely to convert into customers. It can also help you enhance or optimize your marketing strategy, to ensure you focus on areas that bring in the best prospects.

5 Ways You can Perform a Reverse Address IP Lookup

Now that you know how you can use reverse address IP lookup in your lead generation efforts, you’re probably asking yourself, “How do I collect IP addresses?”. In some cases, it might be easier than you think. Here are our top 5 favorite IP address reversal software to help boost your lead generation.

1. Visitor Queue

Through a unique form of IP address reversal, Visitor Queue can identify the companies that visit your site. This is done by simply adding a tracking script to the header of your website, similar to Google Analytics. From there, you are able to sit back and watch the companies that visit your website appear in your account. 

You are able to see how the companies get to your website, the pages they viewed, and how long they spent on each page. Additionally, we provide employee contact information like email addresses, phone numbers, and LinkedIn channels to help you reach out. Send these leads straight to your CRM and automatically follow up. Visitor Queue provides the most information about companies, with the least amount of work. Plus, we are compliant with both GDPR and CCPA. Visitor Queue has a 4.5 out of 5-star rating on G2. Start your 14-day free trial of Visitor Queue today and stop losing leads!

Visitor Queue dashboard

2. IP Tracker

IP Tracker is a website that allows you to enter in an IP address and gives you the location for that IP address. This gives you a better understanding of your website visitors or a specific IP address that you’re curious about. Plus, you can enter in your own IP address to see how much of your information is available to the public. IP Tracker does not have any G2 reviews at this time.

3. IP Info

​​IPinfo will help you discover information about your own IP address. Also, IP addresses you know of and wish to track, DNS lookup, internet speed tests, and more. This is a great tool if you wish to learn about your internet footprint and how to protect yourself further. In addition, you are also able to learn more about the visitors you wish to track, their geographic information, and the ISPs they use. IPinfo has 4.7 out of 5 stars on G2.

4. Opentracker

If you are a B2C company, Opentracker may be the tool for you. Opentracker allows you to track the visitors that are on your site. And, where they are from via their IP address. While you cannot gather contact information, you can see where your visits are located. This is helpful if you focus your attention on a specific area. Or, if you want to see untapped areas where you could expand to. Opentracker has 4.8 out of 5 stars on G2 Crowd. Keep in mind that they only have 3 reviews at the time of this article.

5. Live Chat Software

Most live chat software will identify the IP address of the person you’re chatting with. Live chat software like Zendesk and Tidio will automatically perform a Reverse IP lookup. And, provide you with the user’s geographic location. If you notice that a lot of your website visitors from a certain location have the same question, but other locations don’t have this question, then you may need to change your targeting to that specific area to try and answer their questions. The nice thing about live chat software is that both B2B and B2C companies can take advantage of it.

We enable B2B companies to identify the anonymous businesses that visit their website and personalize their experience. Your sales team can now follow up with the visitors that don’t convert, while marketing can personalize your website based on firmographic information to drive up conversion rate. Start your 14-day free trial today!

What About a VPN?

A VPN is a virtual private network that gives you online privacy and anonymity while browsing the internet. If someone is using a VPN, their IP address, location, and any other information associated will be misconstrued or hidden. For most people, a VPN is not necessary. But, it can provide a sense of security for people who worry about being tracked online. But, if someone is using a VPN, you won’t be able to perform an IP address reversal or find out any information about them as a user.

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Privacy Law Compliancy

When you are performing an IP address reversal with the help of a website or software, you need to ensure that it is GDPR and CCPA compliant. If not, you can get a charge hefty fees or other consequences. Additionally, we are expecting privacy laws to change, and more countries to add them over the next few years. If you’re worried about being compliant, take a look at these articles for GDPR and CCPA.

Final Words

In conclusion, a reverse address IP lookup is a valuable tool that can be used to generate leads for a B2B company. By using this tool to identify the organizations that are visiting your website, you can build a list of potential customers, conduct market research, personalize your outreach, and qualify leads. With the right strategy in place, a reverse address IP lookup can be an effective way to grow your business and find new customers.

While you're here!

98% of your website visitors leave without converting. Visitor Queue allows you to identify who they were, and personalize their website experience based on their needs. Your sales team can now connect with them to close the deal, while marketing can provide a personalized version of your website based on visitor firmographics to increase conversion rate. All of this starting at $39 USD per month. Start your 14-day free trial now!

Written by

Taylor Hamilton

I am the Marketing Coordinator at Visitor Queue, overseeing the implementation of both traditional and digital marketing efforts. I love spending my spare time outside with my dog Peach! I am a firm believer that there are no secrets to success, only preparation, hard work, and learning from failure.