To truly optimize your marketing efforts and get the most bang for your buck, you need to understand your average cost per lead (CPL) across different channels. This data helps pinpoint where to invest more heavily and where to adjust strategies. Whether you’re just starting out or scaling an established B2B marketing campaign, tracking and […]
Everyone and their dog has a blog (and I really mean their dog, dogs now have social media accounts, blogs, and more), but is it helping achieve their goals? There are few blogs on the internet that are there for sheer goodwill. Most people and businesses have blog content in order to post industry or […]
I’m sure you are familiar with the term “sales funnel”. But, are you implementing this concept in your daily sales and marketing initiatives? I have seen so many companies just guessing at how to guide their customers down their funnel. This may work for a while, but at some point, it will fall short. In […]
The B2B sales environment is a cut-throat world. There are always sales reps fighting over clients to meet quotas and constant outreach strategies to collect all sales available. After all, it’s sales that keep a business afloat. This is why sales can have some of the highest turnovers. As sales reps either can’t hit quotas […]
This article is written in partnership with demandDrive. Every B2B company depends on generating leads to be successful. Without a stable influx of leads, it’s almost impossible to close deals and generate revenue. But, it can be hard to figure out where to start or what tactics to try out next. Once you have figured […]
Marketing is constantly evolving with new technologies, new platforms, marketers exploring new ways to engage customers, etc. With this industry constantly evolving, it is important to keep up to date with marketing statistics. To understand where you should allocate your budget and time, or where to look for new opportunities. One way to do this […]
Creating a well-rounded sales cycle on your own takes a lot of time and effort. Plus, it requires constant upkeep and monitoring to ensure that it’s continuously turning leads into paying customers. Because it’s so tedious to create it on your own, a lot of companies turn to sales outsourcing companies and software to help […]
As a B2B marketing manager, lead generation is constantly on our minds. We are always trying to generate more and more leads to fill our sales funnel, and give our sales team a list of high-quality leads to follow up with. But, we all know that it’s not as easy as it sounds. It can […]
Marketers are always looking to learn more information about their prospects and website visitors. One way that most overlook is using a reverse address IP lookup. A lot of the time this is because marketing professionals don’t know how easy it is to do. In this article, we’ll discuss what a reverse address IP lookup […]
As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […]
Business metrics, sometimes known as KPIs (key performance indicators) provide insight into how successful your company is. Every business will need to track business metrics to improve and drive success. With an endless possibility of metrics that can be tracked, it can be difficult to prioritize what your business should focus on. Keep reading for […]
Understanding the differences between a marketing qualified lead and sales qualified lead is crucial. Yet, so many B2B companies overlook them. It’s also crucial to understand for the overall success of your company. In this guide, we are going to go through what MQLs and SQLs are, and how to turn an MQL into an […]
