We’ve all been there, thinking of new and exciting ways to get your brand’s name out there. But, it’s not as easy as it sounds to create and publish content that is compelling and engaging. As we approach 2024, the importance of creating enticing content has never been more essential. That’s exactly why we have […]
The ability to nurture cold leads into sales is crucial for companies of all sizes. Cold leads, often comprising potential customers who have expressed interest but haven’t yet engaged with your company, represent a significant opportunity for revenue generation. And, with markets being so unpredictable, it’s essential to convert as many of these cold leads […]
You want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you. But nothing happens; the blinking cursor stares back at you, waiting for you to make it move. But nothing happens. Where do you begin when you want to start writing? With the overwhelming pressure of […]
Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time. I always hated that last one, not making a […]
Forward-thinking will help you prepare for the future of your company, and how you will help your clients solve their problems. Oftentimes we have to be agile, and change our marketing and messaging tactics as the world and technology evolves. While there is no surefire way to predict the future of advertising, we can take […]
Generating leads is a vital part of marketing for B2B companies. It’s important to stay up-to-date with the latest lead generation and marketing strategies to ensure your company stays ahead of the competition, while generating leads that are high-quality and interested in what your company has to offer. If you’re looking to learn all about […]
If you are relying on manual lead generation and qualification processes, you might be falling behind the pack. In order to thrive, businesses must embrace automation. Specifically, automating the lead qualification process. In this article, we’ll go through the concept of automation, define what lead qualification is, and how to pair the two together seamlessly. […]
The life of B2B marketing managers is not always glamorous. In fact, it can be quite hectic, stressful, and overwhelming at times. Whether you are a marketing manager in a small company or enterprise side, the industry is constantly changing. This can make it difficult to stay on top of things. This career is competitive […]
Whether you’re setting up a new website, or just trying to get a better understanding of your current website visitors, tracking scripts can help you get an inside view of your website visitors. Tracking scrips help software identify what your visitors are interested in, which can help you optimize your website. Without adding a tracking […]
As a B2B sales professional, you’re constantly looking for ways to find the right decision maker to reach out to. Contacting the right person at the right time can help you generate an impressive number of conversions. However, we all know that it’s not that easy to find the right decision maker at the company […]
Understanding your website traffic is essential. With the change from Universal Analytics to Google Analytics 4, we need to understand how to utilize GA4 to get the most out of our marketing tactics. But, for those marketers who have been using UA for years and years, it can be tricky to learn how to get […]
Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals […]
