Category: Business Strategy

Short-term vs. Long-term Marketing Tactics

Short-term vs. Long-term Marketing Tactics | Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the pros and cons of both. Commonly, marketers are drawn to short-term marketing tactics. This is because they produce results quickly, justify spend immediately, and […]

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What is the Average Cost Per Lead for Different Marketing Channels in 2024?

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […]

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10 Website Marketing Metrics You Should be Tracking

Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time. I always hated that last one, not making a […]

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10 Business Intelligence Tools Your Company Should be Using

Staying ahead of your competition requires more than just intuition. In this day in age, it requires data-driven decision-making based on trends in your industry. That’s where business intelligence comes into play. With the help of business intelligence tools, your company can collect, analyze, and visualize data to make better decisions. Before we dive into […]

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Top Tips for B2B Marketing Managers

Top Tips for B2B Marketing Managers

The life of B2B marketing managers is not always glamorous. In fact, it can be quite hectic, stressful, and overwhelming at times. Whether you are a marketing manager in a small company or enterprise side, the industry is constantly changing. This can make it difficult to stay on top of things. This career is competitive […]

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6 Outbound Sales Strategies to use in 2024

It’s no secret that outbound sales strategies takes time, effort, and lots of planning. This is especially prevalent in new businesses. However, there are steps that you can take whether you are just starting out or are a veteran in the business and are looking to improve. During your outbound sales process, you don’t want […]

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How to Choose Your Next Blog Topic in 2021

How to Choose Your Next Blog Topic in 2024

Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals […]

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When is the Best Time for Sales Follow Up?

When is the Best Time for Sales Follow Up?

Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But, your hard work doesn’t stop there. You’ll need to pick the best time for sales follow up before they convert into paying clients or customers. When and how you follow up with […]

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How to Find Someone’s Email Address

As I am sure I am not alone here. We have all sent out hundreds if not thousands of emails and used dozens of email discovery tools. There are multiple ways you can build your email lists. But not all of them will work for your business or industry. Not only are there multiple ways […]

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LinkedIn Ads Tips

7 Best LinkedIn Ad Tips That Will Drive Conversions

LinkedIn is the perfect social media platform for anyone looking to build their professional portfolio while connecting with people who are looking to do the same. Since LinkedIn’s users are made up of entrepreneurs, CEOs, marketing and sales reps, and other business professionals, it’s a great place to advertise to a highly qualified demographic. Advertising […]

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How to Successfully Rebrand Your Company

How to Successfully Rebrand Your Company

Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate. But, a successful rebrand can improve your image by attracting new customers, keeping current customers interested, and setting you […]

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How to Generate More Marketing Qualified Leads

How to Generate More Marketing Qualified Leads

Anyone is able to go out and get leads, it’s a relatively simple process for businesses. Anyone can go buy an email list or a service that gives them people to reach out to. The difficult part is getting a marketing qualified list of leads. A list of people or companies that are more likely […]

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