15 Best Website Visitor Tracking Software

5 months ago 9 minute read

Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business. Attracting new leads often directly correlates to an increase in revenue. While some analytics tools, like Google Analytics, can measure website visitor tracking, many fall short when it comes to providing helpful information about who has visited your site. But, what a lot of people don’t know is that there are so many more options than Google Analytics out there for website visitor tracking and data.

Having an idea of how many people have visited your site is only helpful to an extent. You may see that your website traffic has increased, but this information isn’t very useful if your conversions have not also increased. With website visitor tracking software, you’re able to obtain valuable information about visitors with the goal of following up with them as a potential lead. So, if you can target those anonymous website visitors. Whether you are looking to track the number of people clicking on your paid marketing campaigns, clicking on social media links, or even knowing how many pages your website visitors go to, a website visitor tracking software can show you what your customers are the most interested in.

In this guide, we’re ranking the best website visitor tracking and identification tools to help you choose the right software for turning website visitors into viable leads for your business. 

What is Website Visitor Tracking Software?

Website visitor tracking software is software that’s configured to track the visitors who land on your website and then provide qualitative data on each user so you can follow up with them as a potential lead. Website visitor tracking software requires you to add a piece of java script to your website in order to track what your visitors are doing on your site. But don’t worry, you don’t need to be a web developer to add a script to your website, it’s very simple and takes just a few minutes!

While many website visitors remain anonymous, others are trailed by identifying information – like their company name, email address, or website URL – which is available for you to add to your Customer Management System (CMS) for follow-up. Your sales team can then use this information to nurture the cold lead into a potential customer.

Benefits of Using Website Tracking Software

There are many benefits to enabling tracking software on your website. Most notably, this software allows you to:

  • See how many users have visited your website
  • Identify which pages users have visited on your website
  • Know where users have visited from (source and geographic location)
  • Track whether they have taken any action on your content 
  • Collect identifying information to help you follow up with a visitor as a potential lead

The good news is that these tools are not invasive and do not infringe on any privacy laws, as users consent to have their information tracked on your website when they accept your cookie pop-up. Plus, a lot of this information is public domain, meaning anyone can access it. You can use this information to land more clients and increase sales for your business. 

Top 15 Website Visitor Tracking Tools

A quick Google search for “best website visitor tracking software” will show you that there are so many different software options are available on the market. However, not all website tools are created equal. 

To make things simple, we have ranked the top 15 tools by G2 rating, price, personalization, and features so you can choose the best option for your business. 

  1. Visitor Queue
  2. Crazy Egg
  3. VWO Insights
  4. Leadfeeder 
  5. Leady
  6. Google Analytics
  7. Kissmetrics
  8. Mixpanel
  9. UserTesting
  10. Act-On
  11. Ahrefs
  12. Adobe Analytics
  13. SimilarWeb
  14. Hotjar
  15. Clicky

1. Visitor Queue

10 Best Website Visitor Tracking Software: Visitor Queue
  • Price: Starts at $39 per month
  • G2 rating: 4.5 / 5

Visitor Queue is a website visitor identification and personalization software. We are able to identify the name, contact information, and user data of the businesses that visit your website. 

Since we feed your team warm leads your sales team can forget about cold calling prospects. The companies are already visiting your site, so they must be interested in what you have to offer. Visitor Queue automatically provides a thorough database of all the companies that have visited your site. Boasting a minimum of 100 leads per month, Visitor Queue is a convenient and affordable option if you want to get more leads, fast. 

In addition to website visitor identification, we are also offer website personalization. With our website personalization tool, you can customize your landing pages based on visitor firmographics like their geographic location, industry, size, or even their name. You can show them case studies, use cases, images, and other content relevant to their needs. Below are just a few of our primary features.

Primary Features:

  • Generates leads from your website
  • Data available from unlimited users
  • User-friendly interface
  • Access accurate contact information
  • Lead exporting and outreach
  • Time-saving filters and dashboards
  • Automated email notifications
  • 3rd-party integrations with your favorite tools
  • Website personalization

Pricing Packages

Visitor Queue offers a variety of pricing packages ranging from $39 per month to $247 per month. You’re able to process up to 2000+ companies per month. As a result, this could translate into a ton of new leads for your B2B business. Add our new website personalization feature to your package for only $200 per month.

The main selling point? Visitor Queue feeds your sales team hot leads who have already shown an interest in your products or services. All you have to do is follow up and close the deal. 

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2. Crazy Egg

Website Visitor Tracking Software - Crazy Egg
  • Price: Starts at $24 per month
  • G2 rating: 4.2 / 5

Crazy Egg was started with the goal of helping businesses track the behaviour of visitors on their website visitors. As a result, marketers can gain valuable insight into their target client base. Since their beginning, they have expanded to offer a wide range of convenient features – such as Snapshots and Overlay Reports –  to make analyzing this user data easier than ever before. 

This tool helps you dig into and better understand how visitor behaviour influences your website metrics as a whole. The result is a wider view of how visitors interact with your site. With insight on who might be the most viable prospects. Plus, you’ll be able to improve UI and UX by knowing what your visitors are most interested in.

3. VWO Insights

Website Visitor Tracking Software - VWO Insights
  • Price: Starts at $169 per month
  • G2 rating: 4.2 / 5

VWO is website visitor tracking software suited to enterprises looking to generate more leads online. It also provides valuable suggestions on how to optimize your website for conversions. VWO also has helpful features like conversion funnels, heatmaps, and on-page surveys. All of these feature will help your marketing team optimize your website experience and hopefully close more deals.

VWO helps you understand visitor behavior and why users navigate your site in a particular way. You can then use this data to improve conversions and make the most of your incoming website traffic. Turn to this tool if you want to go beyond tracking and instead learn how to optimize your site like a pro. Knowing what your customers are clicking on the most will help you optimize your site in order to drive the most conversions possible. In addition, it will aid in improvements to UI and UX to keep your customers engaged.

4. Leadfeeder 

Website Visitor Tracking Software - Leadfeeder
  • Price: Free plan; Paid plans start at $55 per month
  • G2 rating: 4.7 / 5

Leadfeeder offers identification and visitor tracking software to help sales teams turn more website visitors into high-quality leads. As the name implies, this tool feeds lead data to your sales team. As a result, they can follow up with users in the right way, at the right time. 

With precision, Leadfeeder is able to tie visitors back to their company name and provide contact details for each company. Leadfeeder also integrates with popular CRM tools – like HubSpot and Salesforce – so sales reps can update lead status with ease.

5. Leady

Website Visitor Tracking Software - Leady
  • Price: Starts at $39 per month
  • G2 rating: 4.8 / 5

Leady takes visitor identification a step further by not only identifying company info but individual visitors as well. As stated before, not every user offers publicly available information, but for the ones that do, you’ll have this information to add to your CRM.

What’s better, they’re one of the few web visitor tracking tools that offer support for B2B lead generation and track in-app user behaviour. As a result, you’re able to track a wide variety of visitors across multiple touchpoints. 

We enable B2B companies to identify the anonymous businesses that visit their website and personalize their experience. Your sales team can now follow up with the visitors that don’t convert, while marketing can personalize your website based on firmographic information to drive up conversion rate. Start your 14-day free trial today!

6. Google Analytics

Website Visitor Tracking Software - Google Analytics
  • Price: Free
  • G2 rating: 4.5 / 5

I’m sure you have probably heard of Google Analytics before, as it’s the most popular website tracking software in the world. Google Analytics is one of the few free tools on this list, but it still packs a punch. Created by Google, it’s a robust software that allows you to analyze user behavior, attribute traffic to source, track conversions, and much more.

However, the downside of Google Analytics is that it’s tailored to search engine optimization (SEO) professionals. Thus making the interface complicated and not beginner-friendly. You’ll have loads of data at your fingertips. But, there may be a learning curve when it comes to knowing how to analyze and apply these insights. However, if you don’t have a marketing expert on your team, Google offers a plethora of free courses to help you understand the platform. In addition, they offer everything from general beginner courses to very specific expert topics.

7. Kissmetrics


Kissmetrics provides “behavioral analytics, segmentation and email campaign automation” all in one easy-to-use platform. With this tool, you’ll be able to understand and engage with each user to nurture them into a paying customer.

Specifically, Kissmetrics was built to help marketers and businesses increase conversions, customer engagement, and customer retention. After all, studies show that it’s more cost-effective to retain an existing customer than to acquire a new one.

8. Mixpanel

Website Visitor Tracking Software - Mixpanel
  • Price: Free plan; paid plans start at $89/month
  • G2 rating: 4.2 / 5

Mixpanel is another tool that helps you understand your website users at a deeper level. The more you know about the people and businesses visiting your site, the easier it will be to present them with an offer they are most likely to buy.  Plus, you’ll be able to optimize your marketing initiatives to keep them engaged. By using this information to optimize your webpages, you have the chance to increase your conversion rate for future website visitors. Their metrics will help you create the best version of your website based on your specific goals as a company.

Mixpanel offers features to help you measure the success of new website features and visualize performance with easy-to-read reports. You also gain in-depth information on users. From who they are and where they are dropping off during the buying process.

9. UserTesting

Website Visitor Tracking Software - UserTesting
  • Price: Reach out for pricing details
  • G2 rating: 4.5 / of 5

Looking for more qualitative website visitor tracking? UserTesting has got you covered. Tailored to marketers and B2B businesses, UserTesting helps you understand user behavior and make informed decisions about your marketing campaigns.

UserTesting recruits users that are in your target market, including specific occupations, age groups, gender, and more. Then, these users will record themselves going through your website. They will answer your questions and navigate through your site, explaining their thoughts and opinions along the way. View session recordings to see how users navigate your website and take action at specific conversion points. As a result, you’re able to understand why users do what they do and what this means for your lead generation strategy. You can also understand how your target market navigates through your website, and make optimizations accordingly. You could discover flaws in your website that could be preventing users from converting.

10. Act-On

Website Visitor Tracking Software - Act-On
  • Price: Starts at $900 per month
  • G2 rating: 4.1 / 5

Last but certainly not least, Act-On offers a two-in-one marketing automation and website visitor tracking system. Their account-based marketing (ABM) features aids your sales reps in both prospecting and following up with viable leads. 

Like the other tools, it’s able to identify website visits from specific accounts and provide contact info you can use. In addition, with detailed reports, sales reps can get a complete view of how users are interacting with your website and marketing campaigns.

11. Ahrefs

10 Best Website Visitor Tracking Software: Ahrefs
  • Price: Start at $99 a month
  • G2 rating: 4.6 / 5

Ahrefs is one of the leading website visitor tracking software on the market. Their software will crawl your website, and then supply you with data that will help you better understand and optimize your organic website strategies. With abilities to audit your website, explore top performing content, track your website’s rank, and more, Ahrefs will quickly become a tool that you can lean on. In addition, you have the ability to analyze your competitor’s website to gain more insight into their marketing initiatives. This can help you improve and enhance your marketing strategies and stand out from your competition.

12. Adobe Analytics

10 Best Website Visitor Tracking Software: Adobe Analytics
  • Price: Contact Adobe Analytics for pricing details
  • G2 rating: 4.6 / 5

Adobe Analytics allows you to analyze data from any point in your customer journey. Their versatile reporting, predictive intelligence, and attribution analytics will help your company gain vital insights on your customers and what they’re most interested in. Since you can package multiple Adobe products together, their pricing packages vary based on your company’s needs. But, Adobe targets enterprise-sized companies, so their products tend to have a higher price tag than other software options.

13. SimilarWeb

10 Best Website Visitor Tracking Software: SimilarWeb
  • Price: Contact SimilarWeb for pricing information
  • G2 rating: 4.4 / 5

With over 100 five star reviews on G2, SimilarWeb is a great choice for a website visitor tracking software. SimilarWeb provides data on everything from website ranking and domain authority to eCommerce and AI, and everything in between. Aside from data on how to improve your website and marketing efforts, they also can provide a ton of insight on your competitor’s website and marketing efforts. Depending on your industry, SimilarWeb will put together a package of key features tailored to your needs and goals. Since they offer customizable packages, you must reach out to one of their sales representatives to get started and view pricing.

14. Hotjar

10 Best Website Visitor Tracking Software: Hotjar
  • Price: Plans start at $39 a month
  • G2 rating: 4.4 / 5

Hotjar is one of my favorite website visitor tracking software on the market. They are capable of gaining insight on your website visitors and understanding how they behave on your site. Hotjar is most well known for their heat maps. Heat maps are a unique feature that allows you to view the areas of your website that are the most clicked on, as well as video recordings of user visits. This insight will give you a better understanding of what users are most interested in, and if you have any errors on your site that you might not be aware of. They also offer dozens of integrations to really help your marketing team understand your website visitors.

15. Clicky

10 Best Website Visitor Tracking Software: Clicky
  • Price: Paid plans start at $9.99 a month
  • G2 rating: 4.4 / 5

Clicky is a website analytic software that helps you monitor, analyze, and react to your website’s traffic in real time. They offer similar data as Google Analytics, but more in depth. They have a bot detection tool that removes potential spam users from appearing in your analytics, as well as heat maps, and time monitoring that will send you a notification if your site happens to go offline. 

Bonus Tip: Remarketing

If none of these website visitor identification software caught your eye, you can always try out remarketing techniques. Essentially, remarketing is used to target the people who have previously visited your website with targeted advertisements. Social media and Google are the main ways that companies use remarketing. If you’re interested in learning more (and you should be!) check out this article here.

If you want to be more specific in your remarketing, you can take advantage of LinkedIn direct message ads. You can target your previous website visitors and contact them through LinkedIn with a message that will be hard to refuse! To learn more about remarketing with LinkedIn direct messages, take a look at this video.

The Best B2B Website Visitor Tracking Software

While there are many website visitor tracking and analytics tools available, the tool that offers an all-in-one solution is the obvious choice. Visitor Queue not only identifies which companies have visited your site, but provides detailed contact information in an accessible database and automated follow-up capabilities.

Don’t let your website traffic go to waste. Make the most of every visit by turning visitors into viable leads. That way, your sales reps can follow up, close more deals, and improve your business revenue – for as low as $23 per month. 
Get started with your free, 30-day trial of Visitor Queue today.

While you're here!

98% of your website visitors leave without converting. Visitor Queue allows you to identify who they were, and personalize their website experience based on their needs. Your sales team can now connect with them to close the deal, while marketing can provide a personalized version of your website based on visitor firmographics to increase conversion rate. All of this starting at $39 USD per month. Start your 14-day free trial now!

Written by

Nick Hollinger | CEO

I am the CEO and Co-founder of Visitor Queue. Currently working with ~5000 companies across the globe including Microsoft and Jones Lang Lasalle. In my spare time, I am also the Game Day Director for one of Canada's most successful Junior Hockey Teams (the London Knights). Previously, I held Head of Marketing/Sales roles at SMB B2B organizations. A strong believer that hard work beats talent when talent doesn't work hard. I enjoy sharing my knowledge, experience, and opinion on Marketing, Sales, SaaS, and Entrepreneurship.