10 Best Website Analytics Software to Leverage in 2024

98% of website visitors leave your website without a trace. Because of this, it’s crucial that your website performs to the best of its ability, ensuring that your visitors get what they’re looking for. This is where website analytics software come in to play. Website analytics software provides valuable insights into the user behavior, site performance, and effectiveness of your marketing efforts. With the right tools, you are able to increase conversions and achieve business goals. In this guide, we are going to go over the top 10 website analytics tools that you should be using to drive growth. 

The Importance of Tracking Website Analytics

Tracking website analytics is crucial for B2B companies. It provides valuable insight into user behavior, site performance, and marketing effectiveness. By knowing these, you can make informed decisions based on data instead of going off of opinions. Additionally, measuring your campaign performance and calculating ROI ensures that your resources are properly allocated. Monitoring site performance, identifying trends, and comparing data against industry benchmarks facilitate strategic planning and competitive advantage, making website analytics an indispensable tool for achieving business success. Now that you understand the importance of tracking your website analytics, let’s jump right into the top 10 website analytics software that you should be using. 

Top 10 Website Analytics Software

Tracking your website analytics is crucial if you want to stay competitive in the industry and create a website experience that drives conversions. Here are the top 10 website analytics software that you should consider.

1. Google Analytics 4

Google Analytics 4, or GA4 is the newest version of Google Analytics, formerly Universal Analytics. This tool is a no-brainer marketing analytics software to use. The main reason being is that it’s free and universally known how to use it. GA4 offers advanced tracking capabilities to track your overall website traffic including engagement, pages viewed, bounce rate, and more. You also have the ability to create customizable reports and dashboards to help you track even more. GA4 is also able to integrate with other Google products, like Google Ads and Google Search Console to help you better understand your marketing efforts from a holistic perspective. GA4 has a 4.5 out of 5 star rating on G2 Crowd.

2. Adobe Analytics

Adobe Analytics is a premium analytics software that is well known for its features and integration capabilities. This website analytics software is best suited for enterprise-sized companies that require advanced analytics. Because of this, Adobe Analytics is pretty pricey. A few key features include real-time monitoring, segmentation, predictive analytics, and a ton of integrations. An example of their integrations are Adobe Marketing Cloud, Adobe Target, and more. They have a 4.1 out of 5 star rating on G2 Crowd.

3. Visitor Queue

Visitor Queue is a B2B website visitor identification software that can help you identify the name and contact details of the companies that visit your website. Discover how each company was acquired, the pages they viewed, and how long they spent on each page. Along with visit information, we also provide in-depth metrics and benchmarking capabilities to help you compare your traffic to industry standards. Plus, you can generate leads with our employee contact information including phone numbers, email addresses, and LinkedIn pages. Visitor Queue has 4.5 out of 5 stars on G2 Crowd. Try Visitor Queue for free today to learn more about your website visitors and generate leads. 

4. Hotjar

Hotjar is one of the most popular website analytics software on the market, with their heatmaps and behavior analytics tools. With this software, you are able to see what buttons, videos, and other assets are clicked on the most, and what may receive few clicks. You are also able to record your website visitors sessions to see how they navigate throughout your website. This can help you see what they respond best to, if anything is confusing, or any bugs that may pop up. Hotjar has 4.3 out of 5 stars on G2 Crowd.

5. Mixpanel

Mixpanel is a product analytics tool designed to track user interactions with web and mobile applications. It offers advanced features for event tracking, cohort analysis, and user segmentation. Mixpanel is ideal for companies that need detailed product analytics and behavior insights. A few key features include event tracking, user segmentation, and A/B testing to help you see what your website visitors respond the best to. Additionally, Mixpanel is perfect for product marketers looking to improve retention and engagement. They have an impressive 4.6 out of 5 stars on G2 Crowd.

6. Crazy Egg

Crazy Egg is an in-depth website analytics software that includes heatmaps, session recordings, A/B testing, traffic analysis, error tracking, and surveys. With all of these tools available, you can get a deeper understanding of your website traffic and how they engage with your website. Whether your goal is to increase sales, subscriptions, or get more pageviews, Crazy Egg can help. Crazy Egg has 4.2 out of 5 stars on G2 Crowd.

7. Amplitude

Amplitude is a product analytic and event tracking platform that can turn your user data into meaningful insights. This website analytics software gives your team access to accurate, real-time insights while highlighting what’s actionable, so you can make smart decisions with confidence. Amplitude is perfect for businesses looking to gain a deeper understanding of user behavior and optimize their product experiences. Its advanced analytics capabilities make it a valuable tool for product teams and marketers. Not to mention, Amplitude has 4.5 out of 5 stars on G2 Crowd.

8. Kissmetrics

Kissmetrics is a customer analytics and engagement platform designed to help you understand user behavior and drive growth. It provides a lot of great information and insight into customer journeys and conversion rates. In your dashboard, you can implement user segmentation, funnel reports, and customer journey analysis. Plus, Kissmetrics has built their platform to be as simple and user intuitive as possible, helping all skill levels better understand their website visitors. Kissmetrics has 4.1 out of 5 stars on G2 Crowd.

9. HubSpot

If you’re looking for a new CRM and you’re looking to get more in-depth website analytics, HubSpot is a great option. HubSpot has a ton of in-depth reporting options that you can build based on your needs. Although their reports are in-depth, they are fairly straightforward to build. You are able to track website traffic, conversions, form fills, customer journey, and more. It’s also helpful to have your marketing and sales teams in your account to help both of them stay on the same page. HubSpot’s Marketing Hub has 4.4 out of 5 stars on G2 Crowd.

10. SEMRush

If you’re looking to improve your search engine optimization, SEMRush will be your best friend. Within your account, you are able to discover content that your website ranks for, potential keywords, compare against competitors, and ensure your website stays relevant. Their traffic analytics tool can help you check your competitor’s website traffic to discover any gaps and opportunities. Additionally, SEMRush has 4.5 out of 5 stars on G2 Crowd.

What’s Next?

Choosing the right website analytics software is crucial for understanding your audience. The tools listed above offer a range of features and capabilities to ensure you have a thorough understanding of your website. It can be helpful to choose a few so you get the entire picture. As always, if you have any questions about how to use Visitor Queue to understand your website traffic and generate leads, do not hesitate to reach out.