10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2024

Since 2017, we’ve been focused on helping you grow your business. Today, we’re helping over 3000 of you! We’re excited to share that out of 3,500 SaaS companies last year, we finished in the Latka top 10 in terms of revenue growth rate. This is a clear sign that our product continues to be loved as we work to […]

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Visitor Queue Ranked 10th on Latka 100: The Fastest Growing SaaS Companies in 2019

Since 2017, we’ve been focused on helping you grow your business. Today, we’re helping over 3000 of you! We’re excited to share that out of 3,500 SaaS companies last year, we finished in the Latka top 10 in terms of revenue growth rate. This is a clear sign that our product continues to be loved as we work to […]

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5 Salesforce (SFDC) AppExchange Apps for Marketing Pros

5 Salesforce (SFDC) AppExchange Apps for Marketing Pros

If you are looking for your marketing department to have a great year, you will need more than just a great team. You need to maximize the productivity of your staff in general. Slaving over reports and analysis doesn’t make data magically land in your lap, it creates insights that you and your team can […]

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B2B Marketing Agency – 8 Best from Across the Globe

You and your business have specific expertise; an excellent B2B marketing firm takes that expertise and merges it with their wealth of strategies, techniques, and insights. With this combination, you can dig deeper into your consumers, hone your market niche, break down competitors and analyze what works and why. Not to mention that agencies have […]

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How to Get Google Analytics Data into Salesforce (SFDC)

For most customers, the decision to purchase from you will not take place in the first or last interaction with your business. The more realistic scenario is that your customers will have multiple touchpoints across many platforms. This makes your job as a marketer difficult, but exciting. Platforms like Google Analytics help point you in […]

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What's the Difference Between B2B and B2C Marketing?

What’s the Difference Between B2B and B2C Marketing?

It’s tempting to lump all types of marketing into a single category – marketing – but the reality is that different types of businesses require different marketing strategies. Add on the fact that there is a wide variety of marketing channels and keeping the details straight can become even more difficult. That’s why categories like […]

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To Run, Or Not To Run A Lifetime Deal: A True KickSaaS Story

To Run, Or Not To Run A Lifetime Deal: A True KickSaaS Story

One of the biggest challenges (there are almost too many to count) for a business starting is customer acquisition and revenue generation. Enter the temptation of the “big payday” that is to run a Lifetime Deal (LTD). A LTD is an offer when you are introducing your product, where the customer pays upfront for a […]

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Does the Law of Large Numbers Apply to Software-as-a-Service (SaaS)?

When analyzing your Software-as-a-Service (SaaS) business growth, there are multiple different ways to plan. One thing all businesses must keep in mind the law of large numbers. The law of large numbers began in probability and statistics but also applied in business growth and development. What you need to consider here, and what we will […]

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6 B2B Marketing & Sales Tips to Close More Deals During the Holiday Season

6 B2B Marketing & Sales Tips to Close More Deals During the Holiday Season

Tis the season to be jolly, well-fed, and fully booked with new B2B clients. While many businesses spend the holiday season resting and gearing up for the new year, savvy B2B companies know how lucrative this season can be. Business owners are flocking online to buy the latest gadgets and tools to help their businesses […]

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How to Create a Marketing Automation Platform Using Zapier

As a B2B business owner, you have your hands full when it comes to staying on top of business operations, managing your team, and providing great service to your customers. But when it comes to marketing and lead generation, it may feel like there just aren’t enough hours in the day. To break the feast […]

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How to Use Quora for B2B Lead Generation

How to Use Quora for B2B Lead Generation

With so many people competing for the business of the same pool of clients, you have to get creative when it comes to lead generation. Quora is an out-of-the-box way to connect with potential clients that are both easy and free. With a little strategy and application, you can use Quora for B2B lead generation […]

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How to Ensure Your Lead Generation is General Data Protection Regulation (GDPR) Compliant

For a few years now, the term GDPR has been intimidating for marketers, bloggers, and business owners across the globe. If you keep up with the times in the world of tech or marketing, then you’ve likely heard the buzz about General Data Protection Regulation, or GDPR for short. Marketers, bloggers, and business owners alike […]

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8 Ways to Resolve Conflict Between Sales and Marketing Teams

8 Ways to Resolve Conflict Between Your Sales and Marketing Teams

In the perfect world, your sales and marketing teams will work together in harmony. However, this is not always the case. There is nothing wrong with a little healthy competition. But, I have seen far too many times that sales and marketing teams will create conflict out of nothing. Often times the teams will play […]

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