As a marketer, I’m sure you’ve heard 100 times before that keywords are important. With over 40% of website traffic starting with a search query, it’s essential that your company ranks for those queries. Whether it be organically or paid. And with over 3.8 billion Google searches a day, that 40% can make a huge […]
As a marketer, I’m sure you’ve heard 100 times before that keywords are important. With over 40% of website traffic starting with a search query, it’s essential that your company ranks for those queries. Whether it be organically or paid. And with over 3.8 billion Google searches a day, that 40% can make a huge […]
LinkedIn is the perfect social media platform for anyone looking to build their professional portfolio while connecting with people who are looking to do the same. Since LinkedIn’s users are made up of entrepreneurs, CEOs, marketing and sales reps, and other business professionals, it’s a great place to advertise to a highly qualified demographic. Advertising […]
So, you have developed a cutting-edge software solution that solves a common problem that companies face. But, the problem is, how do you make sure your target audience knows about your software? In such a competitive market, it’s essential to stand out from the crowd and effectively spread the word about your software. Because of […]
Over the next year, we will see salespeople of every industry working harder than ever to generate leads and convert as many as possible. With B2B sales being so competitive, it’s important that you get ahead of the competition. But, it’s not that easy. There are so many different ways that you can enhance your […]
Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate. But, a successful rebrand can improve your image by attracting new customers, keeping current customers interested, and setting you […]
The race to build high-quality content has never been faster – and we don’t see this ending any time soon. With AI-generated content booming, marketers wonder how to incorporate it into their daily lives. When talking about AI-generated content, SEO is a hot topic. Is it good for SEO? Is it bad? Stick around to […]
ChatGPT and AI have been hot topics among marketers for the last few months. With AI becoming such a popular trend, it’s easy to see why marketers are trying to figure out how to use it, and make their jobs just a little easier. But, there are right ways and wrong ways to use it. […]
As your company continues to grow and expand its reach, the competition for customer’s attention becomes harder. Because of this, companies must think of new and exciting ways to entice prospective customers and start their journey down your sales funnel. A lead magnet is one of the best ways to attract these prospects. In this […]
Running a successful Google Ads account can make or break your business in 2025. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%. Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]
As a B2B company, growth is always a top priority. You want to generate high-quality prospects and lead them down your sales funnel to the point of conversion. One tool that can help you achieve these goals is Zapier. In short, Zapier is a tool that can help you connect your favorite software to help […]
As a B2B company, you’re always looking for new ways to identify potential customers and generate leads. One thing that you’ve probably asked yourself is, “Can I identify anonymous website visitors?”. In short, not really. I know, I know, life would be so much easier if you knew exactly who was on your site so […]
With the world slowly getting back to normal after COVID-19, we will hopefully get back to being able to attend marketing trade shows. Marketing trade shows can feature a variety of businesses including SaaS, agencies, education, and everything in between. This is what makes trade shows great – the sky’s the limit on what you […]
