According to a study by HubSpot, 68% of B2B companies do not leverage a full funnel marketing strategy. Instead of guiding prospects smoothly from initial awareness to final purchase, many businesses focus only on specific steps, often targeting leads who are ready to buy while neglecting those who are just beginning to explore solutions. In […]
Artificial intelligence, or more commonly known as AI, has been a hot topic over the past few months. And, it is changing the way we do business. Using AI for marketing can help improve business operations, increase efficiency, and enhance customer satisfaction. In this article, we dive deep into how you can use AI for […]
Since Google announced its expanded partnership with Reddit in 2024, marketers have been wondering whether or not to start posting on the platform to get in front of their target audience. To give you a sneak peak, yes, marketers should absolutely leverage Reddit marketing as a part of their marketing strategy. In this article, we […]
Generating leads is a crucial part of business, yet so many companies struggle to meet their lead generation goals. Whether it’s attracting the right audience or converting leads into paying customers, failing to generate B2B leads can put your company in a tough position. In this article, we’re going to go through the top 15 […]
The world of email marketing is endless, and it can be hard to decide what your email marketing strategy should be. From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email. Lucky for you, we have put together a list of best practices, with examples, to […]
Generating high quality leads is often the main focus for B2B companies. In fact, according to a HubSpot report, 50% of marketers consider lead generation to be their first priority in marketing campaigns. While you may be using a variety of marketing tactics to generate leads, SEO remains one of the most effective ways to […]
A marketing plan will provide a roadmap of your company’s marketing strategies. Whether you are starting a new company, or looking to re-vamp your existing marketing strategies, a well-thought-out marketing plan can be the difference between success and failure. In this article, we will walk you through 7 steps that will help you strategize your […]
SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives. On the other hand, SEM provides almost immediate results with the data to back it up. But if […]
Tracking website conversions is essential. By tracking conversions on your website, your marketing team can see how effective all of your campaigns are. If you don’t track conversions, your marketing is often done blindly. As a result, it can be difficult to improve. That’s exactly why we have put together this article to help you […]
Generating leads is essential for business growth. Companies are constantly searching for innovative ways to find potential customers and grow their client base. One strategy that has gained traction over the years is buying business leads. However, while this tactic may seem like an attractive shortcut, there are several factors to consider. This includes the […]
Businesses are always trying to improve their email marketing efforts as it can be one of their most useful tools to generate leads. Email marketing remains to have a high ROI (return on investment) of $42 to every $1 spent. In order for you and your team to see the benefits of email marketing, first, […]
It can be intimidating to implement marketing as a small business. There are so many aspects that go into marketing, and it can be even harder as a small business. However, if done right, marketing can grow your business exponentially. If you don’t know where to start, or how to improve your current marketing strategies, […]
