Sales vs. marketing always and will always be a topic discussed by business owners and entrepreneurs alike. And, it can be a touchy subject for some companies to discuss. For most companies*, it is one of the following departments that drives a majority of the company’s revenue: Sales/Business Development Marketing/Product You may now be thinking […]
Everyone and their dog has a blog (and I really mean their dog, dogs now have social media accounts, blogs, and more), but is it helping achieve their goals? There are few blogs on the internet that are there for sheer goodwill. Most people and businesses have blog content in order to post industry or […]
As marketing professionals, we always hear, “We need to generate more leads!”. But, are you creating enough demand to then generate leads? Demand generation and lead generation are two critical strategies that often get used interchangeably. However, while they are related, they serve distinct purposes in the marketing funnel. And, can have different impacts on […]
A happy customer is a loyal customer. And, a loyal customer is one that will keep purchasing. For B2B companies, especially ones that focus on monthly recurring revenue, retaining your customers is crucial. But, we all know that it’s not as easy as it sounds to not only convert leads, but to keep them coming […]
Inbound vs outbound marketing boils down to two different types of people. Those who will go seek out your product and those who you need to seek out. This is not an article to discuss the ethics of either approach of marketing, rather simply to discuss the differences. These two marketing methods are very different, […]
Gated content is one of the most popular ways to generate qualified leads. However, gated content can get a bad rep. It takes a lot of time to create the perfect piece of content. And it takes even more time to see a return on your investment. But, if done right, your gated content can […]
I’m sure you are familiar with the term “sales funnel”. But, are you implementing this concept in your daily sales and marketing initiatives? I have seen so many companies just guessing at how to guide their customers down their funnel. This may work for a while, but at some point, it will fall short. In […]
Over 60% of marketers report generating high quality leads is their biggest challenge. Because of this, marketers are always looking for new ways to generate leads and fill their pipeline. However, we all know that lead generation is not foolproof, with many challenges that come along with various lead generation strategies. In this article, we […]
With only 2% of website visitors converting, it leaves many marketer’s wondering what happened with the other 98% of visitors. Website visitor identification is not only helpful for lead generation purposes, but it’s also a great way to see if your marketing efforts are attracting the right kind of visitors. Understanding your website visitors can […]
This article is written in partnership with demandDrive. Every B2B company depends on generating leads to be successful. Without a stable influx of leads, it’s almost impossible to close deals and generate revenue. But, it can be hard to figure out where to start or what tactics to try out next. Once you have figured […]
Everyone is looking to improve their website conversion rate. This is oftentimes the first point of contact that you have with your prospective customers, so it’s important to make every chance count. In this article, we’re going to go through how to track website conversions, the types of conversions, and how to improve your website […]
Marketing is constantly evolving with new technologies, new platforms, marketers exploring new ways to engage customers, etc. With this industry constantly evolving, it is important to keep up to date with marketing statistics. To understand where you should allocate your budget and time, or where to look for new opportunities. One way to do this […]
