52 Marketing Stats You Need to Know for 2024

As a B2B marketing professional, you always want to stay on top of trends and ahead of the competition. Because of this, you’ve probably thought to yourself, “I wonder if TikTok for B2B brands is a good idea?”. But, TikTok is generally considered to be a social media platform for Gen Z’ers. However, that is […]

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TikTok for B2B Brands

TikTok for B2B Brands: How to Generate Engaging Content

As a B2B marketing professional, you always want to stay on top of trends and ahead of the competition. Because of this, you’ve probably thought to yourself, “I wonder if TikTok for B2B brands is a good idea?”. But, TikTok is generally considered to be a social media platform for Gen Z’ers. However, that is […]

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Best Marketing Software to Grow Your Company

15 Best Marketing Software to Grow Your Company

We all know that growing a company is no easy feat. It can take a lot of trial and error to figure out what works, and what doesn’t. But, with the help of marketing software, you can take your marketing initiatives to the next level. Whether you are trying to generate leads, automate workflows, schedule […]

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On-Page vs Off-Page SEO: Which is Better?

On-Page vs Off-Page SEO: Which is Better?

Search engine optimization, or SEO, can help increase your website’s traffic exponentially. But, with so many aspects of SEO, it can be difficult to know what improvements you can make on and off your website. When considering what improvements to make, you may consider on-page vs. off-page SEO, and which can help you increase your […]

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Social Selling

8 Beginner Tips for Social Selling in 2024

Often social selling can get misconstrued as social media advertising. However, social selling is much more than advertising. Social selling is a long-term marketing and sales strategy. It aims to improve your relationship and reputation with both current and prospective customers. By including social selling in your revenue generation plan, you can attract new customers, […]

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Navigating Legal Considerations: Compliance in Lead Generation

Navigating Legal Considerations: Compliance in Lead Generation

Compliance in lead generation continues to be a hot topic for marketers. We constantly hear about the ethics behind lead generation, and how companies need to operate within the law. With data protection regulations like GDPR and CCPA, it’s crucial for businesses to understand laws and regulations surrounding compliance in lead generation. Keep reading to […]

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15 Best Website Visitor Tracking Software

Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business. Attracting new leads often directly correlates to an increase in revenue. While some analytics tools, like Google Analytics, can measure website visitor tracking, many fall short when it comes […]

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Comparative Analysis: Manual vs Automated Lead Generation

Comparative Analysis: Manual vs Automated Lead Generation

When it comes to lead generation, we are always on the lookout for the most effective way to generate ROI. The two categories of lead generation, manual and automated, often come up when marketers are searching for new ways to generate leads. We often consider manual vs automated lead generation, and what is the best […]

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Content Marketing

How Can Content Marketing Help With Lead Generation?

Virtually every company has dabbled in content marketing at one point or another, whether you know it or not. But, did you know that content marketing is one of the best and easiest ways to generate leads for your company? In fact, content marketing can generate up to three times more leads than other forms […]

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Evolution of Lead Generation

The Evolution of Lead Generation: From Cold Calls to Software Tools

50% of marketers consider lead generation a top priority in their marketing campaigns. But, the way we generate leads has changed over the years, embracing technology and automation. From the days of relentless cold calls to the current era of software tools, businesses have continuously adapted to new lead generation tactics. In this article, we […]

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X Social Media Post Ideas for your B2B Business

10 Social Media Post Ideas for your B2B Business

Let’s face it, the world revolves around social media. As a result, companies have to go where their customers spend a lot of their time. Whether you are in a content rut or you are short on time, it can be tricky to come up with and execute social media posts that are aligned with […]

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Emerging Trends in Lead Generation Technology for 2024

Emerging Trends in Lead Generation Technology for 2024

Lead generation best practices change every day. With compliance regulations and emerging technologies, it’s not easy to stay on top of trends. Not to mention ensuring you’re generating enough leads. Effective lead generation not only enhances sales but also contributes to brand awareness, customer engagement, and positioning. If your company is not continuously implementing new […]

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How to Perform a Competitor Analysis

How to Perform a Competitor Analysis

Everyone has been told this before “stay one step ahead of your competition”. Now, while that is great advice, it’s also terrible advice. That’s about as helpful as saying “be the best out there”. We are all trying to be the best on the market and stay ahead of our competition. But how do you […]

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