With only 2% of website visitors converting, it leaves many marketer’s wondering what happened with the other 98% of visitors. Website visitor identification is not only helpful for lead generation purposes, but it’s also a great way to see if your marketing efforts are attracting the right kind of visitors. Understanding your website visitors can […]
With only 2% of website visitors converting, it leaves many marketer’s wondering what happened with the other 98% of visitors. Website visitor identification is not only helpful for lead generation purposes, but it’s also a great way to see if your marketing efforts are attracting the right kind of visitors. Understanding your website visitors can […]
The B2B sales environment is a cut-throat world. There are always sales reps fighting over clients to meet quotas and constant outreach strategies to collect all sales available. After all, it’s sales that keep a business afloat. This is why sales can have some of the highest turnovers. As sales reps either can’t hit quotas […]
This article is written in partnership with demandDrive. Every B2B company depends on generating leads to be successful. Without a stable influx of leads, it’s almost impossible to close deals and generate revenue. But, it can be hard to figure out where to start or what tactics to try out next. Once you have figured […]
Everyone is looking to improve their website conversion rate. This is oftentimes the first point of contact that you have with your prospective customers, so it’s important to make every chance count. In this article, we’re going to go through how to track website conversions, the types of conversions, and how to improve your website […]
Marketing is constantly evolving with new technologies, new platforms, marketers exploring new ways to engage customers, etc. With this industry constantly evolving, it is important to keep up to date with marketing statistics. To understand where you should allocate your budget and time, or where to look for new opportunities. One way to do this […]
Whether you’re a rookie or a veteran marketer, marketing is always changing and evolving. This is why it’s so important to learn a diverse set of digital marketing skills. The most successful marketers are always looking to improve their skillset, and drive success in your career, campaigns, and overall marketing strategies. From personal and soft […]
The podcast industry has been booming, and rightfully so. Podcasts are a great way to share your insight and expertise, while building a relationship with your listeners. With millions of people who listen to podcasts on a regular basis, there is no question that podcasts will continue to thrive. However, a lot of hard work, […]
Creating a well-rounded sales cycle on your own takes a lot of time and effort. Plus, it requires constant upkeep and monitoring to ensure that it’s continuously turning leads into paying customers. Because it’s so tedious to create it on your own, a lot of companies turn to sales outsourcing companies and software to help […]
We have all been there, spending countless hours pouring over data. All to understand who needs more lead nurturing and whom you can prioritize following up with. Spending time on lead generating efforts, combining that data to understand whom your sales team should follow up is hard. Making sure they have the right information, can […]
80% of new leads never turn into sales, highlighting the need for companies to focus on attracting the right people at the right time. Understanding lead qualification can be the difference between a thriving business and one that struggles to convert interest into revenue. In this guide, we are going to go through how important […]
Salespeople evolve and go through different levels of growth. When you are just starting out, you are learning the ropes. Constantly going through a battle to hit your sales quota every month or quarter, if at all. Then you hone your skills and find the right methods that work best for you and your clients, […]
As a B2B marketing manager, lead generation is constantly on our minds. We are always trying to generate more and more leads to fill our sales funnel, and give our sales team a list of high-quality leads to follow up with. But, we all know that it’s not as easy as it sounds. It can […]
