Whether you’re setting up a new website, or just trying to get a better understanding of your current website visitors, tracking scripts can help you get an inside view of your website visitors. Tracking scrips help software identify what your visitors are interested in, which can help you optimize your website. Without adding a tracking […]
Whether you’re setting up a new website, or just trying to get a better understanding of your current website visitors, tracking scripts can help you get an inside view of your website visitors. Tracking scrips help software identify what your visitors are interested in, which can help you optimize your website. Without adding a tracking […]
As a B2B sales professional, you’re constantly looking for ways to find the right decision maker to reach out to. Contacting the right person at the right time can help you generate an impressive number of conversions. However, we all know that it’s not that easy to find the right decision maker at the company […]
It’s no secret that outbound sales strategies takes time, effort, and lots of planning. This is especially prevalent in new businesses. However, there are steps that you can take whether you are just starting out or are a veteran in the business and are looking to improve. During your outbound sales process, you don’t want […]
Understanding your website traffic is essential. With the change from Universal Analytics to Google Analytics 4, we need to understand how to utilize GA4 to get the most out of our marketing tactics. But, for those marketers who have been using UA for years and years, it can be tricky to learn how to get […]
Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals […]
I’m sure by now you’ve heard of the new social media platform taking the industry by storm. Threads was introduced on July 5th by Meta, Facebook’s parent company. Threads is described as a text-based conversation app, that rivals Twitter. With the launch of Threads, B2B companies across the world are wondering if they should be […]
Imagine sitting back, sipping your cup of coffee, and watching your blog content generate in seconds. Sounds too good to be true, doesn’t it? Well, with the recent advancements in artificial intelligence, this has turned into a reality. Although AI-generated blog content can seem like a great way to mass produce content, is the content […]
Before we dive into which sales enablement tools your team can use and why let’s talk about your sales team. Is your sales team ready? But, are they really ready? I’m sure you have a top-notch sales team and they are prepared to take on the world. But are you doing everything possible? To make […]
If someone asked you to name a CRM tool off the top of your head, there is a good chance that you would say Salesforce. Salesforce is one of the most popular CRM tools on the market. But, as we are all aware, they are not the only available solution and they may not be […]
As I am sure I am not alone here. We have all sent out hundreds if not thousands of emails and used dozens of email discovery tools. There are multiple ways you can build your email lists. But not all of them will work for your business or industry. Not only are there multiple ways […]
Tracking your website traffic will be an essential part of marketing in 2024. If your company is not already doing so, it’s time to start tracking your website traffic so you don’t fall behind your competition. Even if you’re already tracking your website visitors, there may be more information you can find out. Fortunately, we’ve […]
As a marketer, I’m sure you’ve heard 100 times before that keywords are important. With over 40% of website traffic starting with a search query, it’s essential that your company ranks for those queries. Whether it be organically or paid. And with over 3.8 billion Google searches a day, that 40% can make a huge […]
